A presentation of SWOT strategies for the sustainable tourism development on the Caspian Sea coast of Gilan province, Iran

Document Type : ORIGINAL RESEARCH PAPER

Author

Department of environmental Sciences, Qaemshahr Branch, Islamic Azad University, Qaemshahr, Iran

10.22034/ap.2021.1934536.1112

Abstract

Coastal areas are of the most important natural ecosystems around the world, continuously influenced by various human activities, in particular tourism development leading to instability in some coastal areas. The coastal areas of Gilan province in Iran as an important tourist destination have been attracting always special attention of many tourists, investors and operators of tourism. Given the need for the environmental protection regarding the coastal tourism development, the present descriptive-analytical study aimed to identify coastal tourism potentials in the Gilan province by analyzing satellite images and field surveys and provide relevant promotional strategies through SWOT analysis. The results revealed that a majority of coastal areas had developmental constraints, and only one-third of these coasts, including Amirkalaye and Talesh, had the tourism development potential. Moreover, total score of internal factors calculated less than 2.5 (i.e., 2.11) highlighted a relative weakness for the coasts of Gilan province in terms of tourism capabilities. The results of the SWOT analysis also showed that the coastal tourism in this region was in a defensive state environmentally. In conclusion, the factors affecting coastal tourism development based on our developed SWOT matrix were found to be domestic and foreign investments, administrative coordination, detection of coastal capacity, tourism development and environmental tourism planning.

Keywords

Main Subjects


Alizadeh M, (2012). khalkhal city tourism strategic planning, master's theses Tourism Geography and Planning, Department of Geography, Tehran University
Apostolopoulos Y & Dennis JG, (2007). Island tourism and sustainable development, Caribbean, Pacific, and Mediterranean Experiences, Praeger, Westport, Connecticutm, London. PP:261.
Awan, AG, (2013). Relationship between environment and sustainable economic development: A theoretical approach to environmental problems. International Journal of Asian Social Science, 3(3), 741-761.
Bahmanpour H, Laghaei HA, (2012). Identifying Environmental Potential and Natural Attraction for Ecotourism Development from User Viewpoint, European Journal of Experimental Biology, 2 (3):616-622
Donald G, Stephen J, (2016). Progress and prospects for event tourism research, Tourism Management, 52:593-631.
Fataei E, Meftahpoor S, (2011). Environmental potential evaluation of Anzan area in Sabalam mountain for Tourism development using GIS, International Symposium on environmental protection and planning (Geographic information system and remote sensing applications), Izmir, Turkey.
Fataei E, Orouji H, Alizadeh M, Azhari S, (2016). Explaining the social capacity of tourism acceptance in rural areas Case: Egyptian village in Khor and Biabank city. Space Economics and Rural Development(In persian). 6(1):173-196.
Fennel D, (2003). Ecotourism: An introduction. New York: Routledge, 260 Pages.
Filizadeh Y, (2010). Possible Impact of Caspian Sea level rise on the natural habitat of the Anzali lagoon in the north of Iran. Environmental Sciences(In persian), 7(3), 91-101.
Garrod B, (2010). Local Participation in the Planning and Management of Ecotourism: A Revised Model Approach,University of the West of England, Journal of Ecotourism, 2(1):33-53
Hosseini Dinani S, Tayebi Sani SM; Morsal B, fahiminejad A, (2020). Assessing the risk of environmental pollution caused by tourism activities (recreation - sports) in natural environments of Shahrood County, Anthropogenic Pollution, 4(2): 68-77.
Hosseininezhad F, & Akbari H, (2018). Identify the urban planning approaches in facing industrial activities within the cities and practicing them in different countries’ experiences. Journal of Environmental Science and Technology, 20(3 (78) ):185-200.
Jackson S, Joshi Am, Erhardt  N,  (2003). Recent Research on Team and Organizational Diversity: SWOT Analysis and Implications; Journal of Management 2003,  29(6) 801–830
Hasanpour Kourandeh H, Fataei E, (2013), Estimation of tourism carrying capacity of Fandoqloo forest in Ardebil province, Iran, Bull. Env. Pharmacol. Life Sci., 2(12): 64-70.
Liu TT, McConkey BG, Ma Z,   Liu ZG,  Li X,  Cheng  LL,  (2011). Strengths, Weaknessness, Opportunities and Threats Analysis of Bioenergy Production on Marginal Land; Energy Procedia, 5: 2378–2386
Mahdavi M, Barani Pesyan V, Modaber Khaknejad A, Yahak S, (2010). the feasibility of the development of cottage industries in the city Ajabshir with models SWOT; Rural Development Journal(In Persian), 1(2):38-46.
Moharamnejad N, Laghaei HA, Arjomandi R, Bahmanpour H, (2012). Investigating and identifying natural attraction and environmental potential for sport tourism development from user viewpoint, Advances in Environmental Biology, 6(3): 1200-1208,.
Needham DM, Szuster WB,  (2011). Situational influences on normative evaluations of coastal tourism and recreation management strategies in Hawai’i; Tourism Management, 32(4): 732-740
Nemati Kutenaee M,  Shahnazari A, Fazoula R, Aghajanee Mazandarani G, Perratin E, (2011). Effects of Caspian Sea water level fluctuations on existing drains. Caspian Journal of Environmental Sciences (CJES), 9(2), 169-180.
Ohadi S, Dorbeiki M, Bahmanpour H, (2013). Ecotourism Zoning In Protected Areas Using GIS, Advances in Environmental Biology, 7(4): 677-683.
Pourahmad A, Hossein A, Orooji H, Alizadeh M, (2013). priority of Strategies for the development of cultural tourism in the region to assess the Alamut, Journal of Human Geography, 45(3):1-18
Rasekhi S, Mohammadi  S,(2015).The Relationship between Tourism and Environmental Performance: The Case of Caspian Sea Nations, Iranian Journal of Economic Studies, 4(2):51-81
Richards. G (2000), Tourism and the World of Culture and Heritage, Tourism R18
Tayebi Sani SM, Bahmanpour H, Mirkazemi SH, Rohani A, (2018). Shahrood sport tourism planning using SWOT technique with emphasis on natural attractions, Journal of Tourism & Hospitality Research Islamic Azad University, Garmsar Branch, 5(4):65-82.
Samadi Sh, Hakimi M, and Fataei E, (2014). Evaluating ecological and tourism potential of Neor lake in order to planning of sustainable ecotourism developnen based on SWOT Model, Scientia Guaianae, 5(3)26-35.
Takeshi H, (2020). Multilevel Management System for Coastal Areas by Network Governance, Coastal Environments, DOI: 10.5772/intechopen.94284. Available from: https://www.intechopen.com/chapters/73764.
Weaver  D, (2002).  Ecotourism as a tool for development in peripheral regions, Paper in the 4nd International Environmental Congress of Andorra.
Zaeimdar M, Bahmanpour H, (2014), Measurement of Environmental Pollution In Tourism Area (Case study: noise pollution), Journal of Applied Science and Agriculture, 9(2): 741-746.
Volume 5, Issue 2 - Serial Number 9
September 2021
Pages 47-56
  • Receive Date: 07 June 2021
  • Revise Date: 12 August 2021
  • Accept Date: 23 August 2021
  • First Publish Date: 23 August 2021